• Orgasms are the key to healthy brain! Also tomorrow is International Female Orgasm Day and an Orgasm Induced Sale has resulted!

    So! Tomorrow August 8th is International Female Orgasm Day! And to get you celebrating we challenge you to get at least ONE ORGASM IN, and if you have not had one before I challenge you to at least try or please, give yourself some sensual love. And if all of this is too hard, contribute something to yourself for the sake of your sexuality and getting the flame burning again baby. IT'S FOR THE COLLECTIVE POWER OF THE WOMAN, and THE MEN WHO LOVE THEM!

    Also in the name of celebration we are going to do a special post on Female Ejaculation!

    And because I've decided JUST NOW, we're going to have a 10% OFF SALE STOREWIDE (on the 8th of August), to get you on your merry orgasming way - because ladies (and gents), it's important and enjoyable! Just use the discount code orgasm on the day.

    Anyway, aside from tomorrow here is an interesting article on the science of orgasm that featured on The Age online today. Check it out. Knowledge is power and in our case and yours - maybe an orgasm! x

    Like anyone needs an excuse, it turns out orgasms are better for your brain than Sudoku or a challenging crossword.

    "Mental exercises increase brain activity but only in relatively localised regions," Professor Barry Komisaruk, a neuroscientist from Rutgers University told The Times. "Orgasm activates the whole."

    If warding off a bedraggled mind is not enough impetus to kick the crossword and engage in a little carnal ecstasy, orgasms may also be an elixir for youth. The real thing works better: orgasms keep our brains healthy.

    At least, they have been for Komisaruk, 72, who has been studying orgasms since the 60s. Advertisement "I guess the orgasms keep me young," he said. "At orgasm we see a tremendous increase in the blood flow (to the brain). So my belief is it can't be bad. It brings all the nutrients and oxygenation to the brain." The intensity of the sensation may also provide pain relief, he said. In fact, one of his studies found that during orgasm, 30 areas of the brain are activated, including touch, memory and reward as well as pain.

    Komisaruk started out studying orgasms by sexually stimulating rats whilst scanning their brains. By the 80s, and despite protests that studying animals was science but women was not, he was authorised to work with women. In a Functional Magnetic Resonance Imaging machine, or fMRI scanner, the orgasm 'donators' pleasure themselves to climax while he maps their brains. He believes there's still much more work to do. Apart from trying to figure out why as many as one in three women can't climax while others can think themselves there, it's possible to take the big O to whole new heights. This is achieved by stimulating multiple areas at once. "Then the orgasms can be more intense, more complex, more pleasurable," he says. "That's a take-home message from this research."

    Orgasms aside, he believes further research can teach us how to consciously control the pleasure parts of the brain. "We know virtually nothing about pleasure," he said. "It's important to understand how the brain produces it. What parts of the brain produce such intense pleasure, and can we use that in some way? What would that do to depression or anxiety or addiction or pain?"

    In this way, he argues it's not all fun and orgasms; there is a serious side to his science. "We are desensitising people,” Komisaruk said. “They used to be very squeamish about it and we’re very straightforward about it. They don’t make fun of it, we don’t make fun of it. A lot of people take it very seriously."

    This article is by Sarah Berry and was republished from The Age.

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